Startup School: How To Manage Google Ads Effectively

Startup School is a set of practical hands-on trainings to advance founders and their teams by providing them with tools and skills growing startups need. The highly interactive sessions cover a range of topics varying from digital marketing, product specific knowledge to business strategy. They are delivered live to a small group of startup founders and employees by professional trainers, Google experts, and industry specialists. 

Find out more about all the courses at: campus.co/startupschool/trainings/apac

Please note this event is for startups only.

Date: February 18, 2021

Time: 2-4pm JST/KST

Overview

During this session, we will review key Google Ads metrics, and the interdependent relationship between them. We will walk you through the campaign creation process, and how to use Google Ads conversion tracking to measure your performance. Discover the settings and tools available to make sure your campaigns are set up to meet your objectives.

Course agenda

1. Most important metrics and how to understand them
2. Creating the first campaign in Google Ads and setting conversion tracking
3. Most important settings and tools to start with (walkthrough interface)

Target audience

Any business or startup owner who wants to promote their services or products through Google Ads.

What you’ll gain

The knowledge required to build Google Ads campaigns, and use the tools and settings available within the interface to manage your campaigns efficiently and accurately.

This course is a part 2 out of 4 on Google Ads.